Want to know why some marketing messages hit home while others fall flat?

Often, it’s because the writing doesn’t flow like a real conversation.

So, how do you make your content naturally engaging and easy to read?

Enter the BAR Test, a simple way to make sure your writing feels human, relatable, and compelling.

The Secret to Effortless Writing? The BAR Test

Imagine you’re telling a friend about your business.

You wouldn’t say: “As a business owner, your role is to solve problems, and this is a principle of business management essential for growth.”

Right?

If you did, they might ask if you were replaced by a robot.

Good writing is easy, natural, and sounds just like a conversation.

BAR Test: What Is It and Why Does It Work?

The BAR Test stands for "Be Authentic and Real."

The idea is simple: check if your writing feels like something you’d say to a friend.

If it passes, then you’re on the right track.

Here’s an example: "Business owners should always think about the problems their products solve.”

Doesn’t sound natural, does it?

In conversation, you’d probably say: “Most people running a business know they’re there to solve problems, but it’s a lot tougher if no one knows about them.”

Sounds smoother, right?

It’s approachable and sounds real.

An Easy Trick to Improve Your Writing Instantly

Here’s a technique that works every time: read your writing out loud.

Seriously.

You’ll immediately hear when something doesn’t flow or feels awkward.

The best part? It makes editing faster.

Let's try this sentence: "But most business owners don’t even know who their best customers are, what they need, or why they’d buy.”

If you read that out loud, you’ll catch that it’s too wordy.

Break it down.

Real conversations flow with varied sentence lengths and simple words.

Make Writing Easy with the BAR Test

Once you start reading your work out loud, you’ll catch things you might not notice when you’re just reading silently.

Good content has flow; short sentences mixed with long ones feel natural.

Try it out—use the BAR test on your next blog, social post, or ad, and watch the difference it makes in engagement.

Speak soon,

Kyle

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P.S. Reach out to my agency today, and if it feels like a good fit, I’ll personally review your business and marketing, develop a tailored approach to elevate your content, and walk you through it on a call.

No pressure, no obligation.

If you want to work together after that, I’ll explain how it works.

If not, that’s perfectly fine too—no hard selling, no gimmicks, just honest feedback.

Sound good? Then fill out the form here.