If there’s one thing that kills your writing’s impact, it’s waffling.

Nothing pushes potential customers away faster than lengthy, fluffy language that says a whole lot of nothing.

Let’s tackle that and make your copy sharp, clear, and engaging.

How to Spot (and Cut) the Fluff

Waffling shows up in sentences that drag on without adding value. Like these:

• "Our meeting is scheduled for five o'clock to discuss strategies around customer engagement."

• "I wanted to touch base with you about our new system, which could offer substantial benefits for your business."

• "I’m not sure if this is of interest, but I thought I’d reach out and see if you have any time to discuss."

They’re bloated, indirect, and weak.

What we want instead is lean, impactful language that cuts straight to the heart of what you’re saying.

Fixing Fluffy Language

Let’s clean these up to show you how it’s done:

• "Meeting at five to discuss customer engagement strategies."

• "We’ve got a new system to boost your business. Interested?"

• [Just skip it altogether! If it’s not adding value, cut it.]

See the difference?

We go from vague and fluffy to clear, bold, and direct.

Waffle-Free Zone: Making an Impact

Powerful copy doesn’t tiptoe around.

It charges in, makes an impression, and keeps readers on the edge of their seats.

Ditch the passive voice, steer clear of overly careful wording, and start speaking like you mean it.

Because when your copy has clarity and conviction, your sales will reflect it.

Talk soon,

Kyle

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P.S. Want to see how my team and I can help keep your copy clean, clear, and compelling?

Get in touch with my agency today.

I’ll personally review your materials, strategise how we can boost your copy’s effectiveness, and share my recommendations with you on a call.

No hard sell, no obligation—just clear, actionable advice.

Sound good? Then fill out the form here.