Oct 27th, 2024
Let’s face it: perfectionism has a great PR team.
It’s dressed up as “high standards” and “refinement,” but in reality, it’s often just an excuse for getting nothing done.
Meanwhile, over in the land of action and results, the Chad Shipper is getting things done, testing, and refining while the Virgin Perfectionist is still stuck tweaking the font size.
The Tale of Two Mindsets
Virgin Perfectionist: “It’s not ready yet. I can make it better. What if someone doesn’t like it?”
Chad Shipper: “Good enough is good enough. Let’s ship it, gather data, and improve based on real feedback.”

Which one sounds more productive to you?
While the Virgin Perfectionist agonises over every detail, the Chad Shipper understands that progress comes from action, not endless polishing.
Spoiler: The latter wins every time.
Why Perfectionism Holds You Back
Perfectionism feels like progress, but it’s a mirage.
Instead of moving forward, you’re stuck in a loop of tweaks and second-guessing.
The reality is, your work will never be perfect.
And waiting for perfection often means missing opportunities.
Meanwhile, the Chad Shipper embraces imperfection and focuses on execution.
They know that:
The market rewards action, not potential.
You can’t improve what isn’t out there.
Feedback is the secret sauce for growth.
The Magic of “Good Enough”
Good enough isn’t about settling for mediocrity.
It’s about understanding that progress beats perfection every time.
Shipping something 80% ready means you can start collecting data, iterating, and improving while the perfectionist is still stuck on version 0.1.
Think about it: Would you rather launch something imperfect and refine it with real-world insights or spend months chasing perfection, only to find out it missed the mark?
Data: The Chad Shipper’s Best Friend
In business, data trumps assumptions every time.
Shipping lets you:
Gather real feedback from your audience.
Identify what works and what doesn’t.
Make informed decisions for improvement.
The Virgin Perfectionist guesses what the audience wants.
The Chad Shipper asks, tests, and learns.
This iterative approach is how businesses grow, campaigns succeed, and results happen.
What Can You Ship Today?
If you’ve been stuck in perfectionist mode, take a page from the Chad Shipper’s playbook.
Done is better than perfect.
Ship it. Learn. Improve. Repeat.
Progress isn’t about flawless execution—it’s about taking action and building momentum.
Remember: The Virgin Perfectionist dreams, but the Chad Shipper achieves. So, what’s your next move?
Talk soon,
Kyle
—-
P.S. Want to learn how to grow your client base without coming off as pushy or salesy?
Get in touch with my agency today.
I’ll personally review your materials, strategise how we can boost your copy’s effectiveness, and share my recommendations with you on a call.
No hard sell, no obligation—just clear, actionable advice.
Sound good? Then fill out the form here.
Follow us on all our socials.
Simple, useful ideas on content, clarity, and growth shared weekly on our socials.